ORSEN analysed a range of partnership opportunities through data analysis and consumer research and identified FIBA Basketball World Cup China 2019 as a platform to deliver brand exposure in key territories an ambassador relationship with Kobe Bryant to amplify the partnership and grow brand affinity with their key target consumer groups.
ORSEN analysed a range of partnership opportunities through data analysis and consumer research and identified FIBA Basketball World Cup China 2019 as a platform to deliver brand exposure in key territories an ambassador relationship with Kobe Bryant to amplify the partnership and grow brand affinity with their key target consumer groups.
ORSEN analysed a range of partnership opportunities through data analysis and consumer research and identified FIBA Basketball World Cup China 2019 as a platform to deliver brand exposure in key territories an ambassador relationship with Kobe Bryant to amplify the partnership and grow brand affinity with their key target consumer groups.
ORSEN managed full contractual negotiation with FIBA and Kobe Bryant management to provide Aeroflot with cost effective partnerships with maximum rights and benefits to deliver maximum impact against strategic goals.
ORSEN managed full contractual negotiation with FIBA and Kobe Bryant management to provide Aeroflot with cost effective partnerships with maximum rights and benefits to deliver maximum impact against strategic goals.
ORSEN managed full contractual negotiation with FIBA and Kobe Bryant management to provide Aeroflot with cost effective partnerships with maximum rights and benefits to deliver maximum impact against strategic goals.
ORSEN managed and executed; 1. FIBA Basketball World Cup, China 2019 international and domestic (China) trophy tour in 27 countries. 2. Kobe Bryant ambassador campaign, producing 2 x TVC’s, digital and still content. 3. Content strategy and distribution across multiple marketing channels, sponsorship asset production and delivery. 4. On-site event management. 5. Ticket and hospitality management. 6. Media monitoring and reporting.
ORSEN managed and executed; 1. FIBA Basketball World Cup, China 2019 international and domestic (China) trophy tour in 27 countries. 2. Kobe Bryant ambassador campaign, producing 2 x TVC’s, digital and still content. 3. Content strategy and distribution across multiple marketing channels, sponsorship asset production and delivery. 4. On-site event management. 5. Ticket and hospitality management. 6. Media monitoring and reporting.
ORSEN managed and executed; 1. FIBA Basketball World Cup, China 2019 international and domestic (China) trophy tour in 27 countries. 2. Kobe Bryant ambassador campaign, producing 2 x TVC’s, digital and still content. 3. Content strategy and distribution across multiple marketing channels, sponsorship asset production and delivery. 4. On-site event management. 5. Ticket and hospitality management. 6. Media monitoring and reporting.
