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Soccer Aid

Soccer Aid

Soccer Aid

Challenge

Challenge

Challenge

To develop a SoccerAid for UNICEF sponsorship programme to establish long-term partnerships that will support the growth of the event IP and fundraising.

To develop a SoccerAid for UNICEF sponsorship programme to establish long-term partnerships that will support the growth of the event IP and fundraising.

To develop a SoccerAid for UNICEF sponsorship programme to establish long-term partnerships that will support the growth of the event IP and fundraising.

Result

Result

Result

Amassing over 5M live TV audience, achieving a total of 75M impressions on all social media channels and raising over £37M for UNICEF over the course of the event.

Amassing over 5M live TV audience, achieving a total of 75M impressions on all social media channels and raising over £37M for UNICEF over the course of the event.

Amassing over 5M live TV audience, achieving a total of 75M impressions on all social media channels and raising over £37M for UNICEF over the course of the event.

Advise

Advise

Advise

Conducted a full analysis of SoccerAid for UNICEF partnership model, developed new sponsorship concepts and digital assets to drive consumer engagement and create longevity in the partnership offering.

Optimise

Optimise

Optimise

Developed a toolkit of sponsorship assets and a flexible partnership framework that appealed to both global and local UNICEF partners and traditional UK football advertisers and sponsors.