Solidarity Challenge for United Nations World Cancer Day

Solidarity Challenge for United Nations World Cancer Day

Solidarity Challenge for United Nations World Cancer Day

Challenge

Challenge

Challenge

To raise awareness and much need donations for the World Health Organisation entity UICC for their World Cancer Day.

To raise awareness and much need donations for the World Health Organisation entity UICC for their World Cancer Day.

To raise awareness and much need donations for the World Health Organisation entity UICC for their World Cancer Day.

Result

Result

Result

Broadcasted across 150+ countries, global celebrities joined and over 1,000 participants in 71 countries, riding approximately 100,000KM, which is the equivalent to cycling 2.5 times around the world. Having reached over 5M+ on all social channels.

Broadcasted across 150+ countries, global celebrities joined and over 1,000 participants in 71 countries, riding approximately 100,000KM, which is the equivalent to cycling 2.5 times around the world. Having reached over 5M+ on all social channels.

Broadcasted across 150+ countries, global celebrities joined and over 1,000 participants in 71 countries, riding approximately 100,000KM, which is the equivalent to cycling 2.5 times around the world. Having reached over 5M+ on all social channels.

Advise

Advise

Advise

Advised United Nations agency UICC (Union of International Cancer Control) to raise awareness and donations for World Cancer Day 2021 & 2022 by appointing ORSEN to conceptualise and execute a celebrity broadcasted and mass-participation virtual cycling event.

Advised United Nations agency UICC (Union of International Cancer Control) to raise awareness and donations for World Cancer Day 2021 & 2022 by appointing ORSEN to conceptualise and execute a celebrity broadcasted and mass-participation virtual cycling event.

Advised United Nations agency UICC (Union of International Cancer Control) to raise awareness and donations for World Cancer Day 2021 & 2022 by appointing ORSEN to conceptualise and execute a celebrity broadcasted and mass-participation virtual cycling event.

Optimise

Optimise

Optimise

ORSEN partnered with Zwift to develop a first of its kind celebrity and mass-participation virtual cycling event. ORSEN created and implemented a social media plan with 32 celebrities, including Shakira, Rita Ora, Sir Mo Farrah, Lawrence Dallaglio, Martin Johnson, Robert pires and many more. ORSEN recruited and managed all celebrity participation and promotion, managed all event marketing, engaged multiple sponsors in corporate racing, produced and distributed a global broadcast product that drove awareness and donations to World Cancer Day 2021 & 2022.

ORSEN partnered with Zwift to develop a first of its kind celebrity and mass-participation virtual cycling event. ORSEN created and implemented a social media plan with 32 celebrities, including Shakira, Rita Ora, Sir Mo Farrah, Lawrence Dallaglio, Martin Johnson, Robert pires and many more. ORSEN recruited and managed all celebrity participation and promotion, managed all event marketing, engaged multiple sponsors in corporate racing, produced and distributed a global broadcast product that drove awareness and donations to World Cancer Day 2021 & 2022.

ORSEN partnered with Zwift to develop a first of its kind celebrity and mass-participation virtual cycling event. ORSEN created and implemented a social media plan with 32 celebrities, including Shakira, Rita Ora, Sir Mo Farrah, Lawrence Dallaglio, Martin Johnson, Robert pires and many more. ORSEN recruited and managed all celebrity participation and promotion, managed all event marketing, engaged multiple sponsors in corporate racing, produced and distributed a global broadcast product that drove awareness and donations to World Cancer Day 2021 & 2022.