xManna X Inter Miami CF

xManna X Inter Miami CF

xManna X Inter Miami CF

Challenge

Challenge

Challenge

xManna is a startup SAAS technology platform focussed on engaging sports fans to adopt a gamified mobile loyalty application.

xManna is a startup SAAS technology platform focussed on engaging sports fans to adopt a gamified mobile loyalty application.

xManna is a startup SAAS technology platform focussed on engaging sports fans to adopt a gamified mobile loyalty application.

Result

Result

Result

Launched Inter Miami CF mobile gaming application to create a new gamified fan experience and drive additional revenue to Inter Miami CF. Delivered a 100M+ reach in TV for xManna, and 15M impressions on several social media platforms for xManna.

Launched Inter Miami CF mobile gaming application to create a new gamified fan experience and drive additional revenue to Inter Miami CF. Delivered a 100M+ reach in TV for xManna, and 15M impressions on several social media platforms for xManna.

Launched Inter Miami CF mobile gaming application to create a new gamified fan experience and drive additional revenue to Inter Miami CF. Delivered a 100M+ reach in TV for xManna, and 15M impressions on several social media platforms for xManna.

Advise

Advise

Advise

ORSEN analysed a range of partnership opportunities through data analysis and consumer research and identified Inter Miami CF as the most progressive soccer franchise in the USA and an ideal platform to launch xManna’s technology. Developed a sponsorship activation roadmap focussed on rewarding digital engagement with physical assets and money-can’t-buy experiences.

ORSEN analysed a range of partnership opportunities through data analysis and consumer research and identified Inter Miami CF as the most progressive soccer franchise in the USA and an ideal platform to launch xManna’s technology. Developed a sponsorship activation roadmap focussed on rewarding digital engagement with physical assets and money-can’t-buy experiences.

ORSEN analysed a range of partnership opportunities through data analysis and consumer research and identified Inter Miami CF as the most progressive soccer franchise in the USA and an ideal platform to launch xManna’s technology. Developed a sponsorship activation roadmap focussed on rewarding digital engagement with physical assets and money-can’t-buy experiences.

Acquire

Acquire

Acquire

Negotiated a long-term, first of its kind jersey-sleeve loyalty partnership with Inter Miami CF and MLS. Secured partnership rights focussed on gamification and unique experiences to ‘give back’ and reward fans.

Negotiated a long-term, first of its kind jersey-sleeve loyalty partnership with Inter Miami CF and MLS. Secured partnership rights focussed on gamification and unique experiences to ‘give back’ and reward fans.

Negotiated a long-term, first of its kind jersey-sleeve loyalty partnership with Inter Miami CF and MLS. Secured partnership rights focussed on gamification and unique experiences to ‘give back’ and reward fans.

Optimise

Optimise

Optimise

ORSEN provide xManna with a full sponsorship rights management service, including strategy planning and development, content production and distribution, sponsorship asset design and management, ticket and hospitality management, on-site and off-site event delivery.

ORSEN provide xManna with a full sponsorship rights management service, including strategy planning and development, content production and distribution, sponsorship asset design and management, ticket and hospitality management, on-site and off-site event delivery.

ORSEN provide xManna with a full sponsorship rights management service, including strategy planning and development, content production and distribution, sponsorship asset design and management, ticket and hospitality management, on-site and off-site event delivery.