Alipay x UEFA EURO 2024
Lothar Matthaus

Alipay x UEFA EURO 2024
Lothar Matthaus

Alipay x UEFA EURO 2024
Lothar Matthaus

Challenge

Challenge

Challenge

ORSEN were tasked with the identification, recruitment and management of an Alipay UEFA EURO 2024 brand ambassador to amplify Alipay’s global sponsorship of UEFA EURO 2024 in Germany 

ORSEN were tasked with the identification, recruitment and management of an Alipay UEFA EURO 2024 brand ambassador to amplify Alipay’s global sponsorship of UEFA EURO 2024 in Germany 

ORSEN were tasked with the identification, recruitment and management of an Alipay UEFA EURO 2024 brand ambassador to amplify Alipay’s global sponsorship of UEFA EURO 2024 in Germany 

Result

Result

Result

ORSEN identified German football legend Lothar Matthäus as a perfect brand fit for the scope of work provided by Alipay. ORSEN managed the acquisition process and are now developing a longer term partnership between Lothar and Alipay. 

ORSEN identified German football legend Lothar Matthäus as a perfect brand fit for the scope of work provided by Alipay. ORSEN managed the acquisition process and are now developing a longer term partnership between Lothar and Alipay. 

ORSEN identified German football legend Lothar Matthäus as a perfect brand fit for the scope of work provided by Alipay. ORSEN managed the acquisition process and are now developing a longer term partnership between Lothar and Alipay. 

Advise

Advise

Advise

Athlete identification and recommendation. Advice on budget requirements, process and management of athlete to be integrated seamlessly into Alipay UEFA EURO 2024 activations. 

Athlete identification and recommendation. Advice on budget requirements, process and management of athlete to be integrated seamlessly into Alipay UEFA EURO 2024 activations. 

Athlete identification and recommendation. Advice on budget requirements, process and management of athlete to be integrated seamlessly into Alipay UEFA EURO 2024 activations. 

Acquire

Acquire

Acquire

ORSEN managed all contractual negotiations between Alipay and Lothar Mathäus management. 

ORSEN managed all contractual negotiations between Alipay and Lothar Mathäus management. 

ORSEN managed all contractual negotiations between Alipay and Lothar Mathäus management. 

Optimise

Optimise

Optimise

ORSEN’s event management and optimisation team managed all coordination, event scripting, logistics, content production compositing and editing to maximise the benefit of the athlete relationship with Alipay to enhance the profile of the sponsorship with key territories. 

ORSEN’s event management and optimisation team managed all coordination, event scripting, logistics, content production compositing and editing to maximise the benefit of the athlete relationship with Alipay to enhance the profile of the sponsorship with key territories. 

ORSEN’s event management and optimisation team managed all coordination, event scripting, logistics, content production compositing and editing to maximise the benefit of the athlete relationship with Alipay to enhance the profile of the sponsorship with key territories.