Betsson x Premier Padel

Betsson x Premier Padel

Betsson x Premier Padel

Challenge

Challenge

Challenge

Negotiating and securing a high-profile sponsorship with Premier Padel to help propel Betsson into the Padel space. 

Negotiating and securing a high-profile sponsorship with Premier Padel to help propel Betsson into the Padel space. 

Negotiating and securing a high-profile sponsorship with Premier Padel to help propel Betsson into the Padel space. 

Result

Result

Result

Developed and executing strategic social, digital and physical marketing plans to elevate the fan experience in the sport and to showcase the Betsson brand front and center as the dominate betting brand in the sport

Developed and executing strategic social, digital and physical marketing plans to elevate the fan experience in the sport and to showcase the Betsson brand front and center as the dominate betting brand in the sport

Developed and executing strategic social, digital and physical marketing plans to elevate the fan experience in the sport and to showcase the Betsson brand front and center as the dominate betting brand in the sport

Advise

Advise

Advise

Created a strategic plan and commercial strategy to build partnerships in Padel and identified Premier Padel, the world’s leading Global padel tour for a partnership.

Created a strategic plan and commercial strategy to build partnerships in Padel and identified Premier Padel, the world’s leading Global padel tour for a partnership.

Created a strategic plan and commercial strategy to build partnerships in Padel and identified Premier Padel, the world’s leading Global padel tour for a partnership.

Acquire

Acquire

Acquire

Negotiated and secured a long-term partnership with a focus on unique and original content, and social and digital assets to elevate the Padel fan experience. Orsen also secured partnerships with multiple individual Premier Padel events in key Betsson markets

Optimise

Optimise

Optimise

The Orsen optimisation team conceptualised and is delivering a global Padel strategy, driving Betsson to dominate the share voice in Padel for a betting brand. Optimising across multiple continents and key betsson markets, Orsen is delivering a clear strategy involving stakeholders to deliver genuine ROI.

The Orsen optimisation team conceptualised and is delivering a global Padel strategy, driving Betsson to dominate the share voice in Padel for a betting brand. Optimising across multiple continents and key betsson markets, Orsen is delivering a clear strategy involving stakeholders to deliver genuine ROI.

The Orsen optimisation team conceptualised and is delivering a global Padel strategy, driving Betsson to dominate the share voice in Padel for a betting brand. Optimising across multiple continents and key betsson markets, Orsen is delivering a clear strategy involving stakeholders to deliver genuine ROI.