Betsson France x Ligue 2

Betsson France x Ligue 2

Betsson France x Ligue 2

Challenge

Challenge

Challenge

Securing and leveraging high-profile sponsorships within French football to establish brand presence and credibility. Developing and executing impactful digital and experiential marketing initiatives to drive brand awareness and customer acquisition.

Securing and leveraging high-profile sponsorships within French football to establish brand presence and credibility. Developing and executing impactful digital and experiential marketing initiatives to drive brand awareness and customer acquisition.

Securing and leveraging high-profile sponsorships within French football to establish brand presence and credibility. Developing and executing impactful digital and experiential marketing initiatives to drive brand awareness and customer acquisition.

Result

Result

Result

ORSEN leveraged the clubs’ social communities to drive organic growth, utilising engaging contests to boost followers while prioritising responsible gambling practices in all campaign executions.

ORSEN leveraged the clubs’ social communities to drive organic growth, utilising engaging contests to boost followers while prioritising responsible gambling practices in all campaign executions.

ORSEN leveraged the clubs’ social communities to drive organic growth, utilising engaging contests to boost followers while prioritising responsible gambling practices in all campaign executions.

Advise

Advise

Advise

ORSEN conducted a comprehensive analysis of sponsorship opportunities across various sports and identified Ligue 2 as the optimal platform for Betsson France's launch. Additionally, ORSEN developed a strategic sponsorship activation plan that directly supports the company's overarching objectives.

ORSEN conducted a comprehensive analysis of sponsorship opportunities across various sports and identified Ligue 2 as the optimal platform for Betsson France's launch. Additionally, ORSEN developed a strategic sponsorship activation plan that directly supports the company's overarching objectives.

ORSEN conducted a comprehensive analysis of sponsorship opportunities across various sports and identified Ligue 2 as the optimal platform for Betsson France's launch. Additionally, ORSEN developed a strategic sponsorship activation plan that directly supports the company's overarching objectives.

Acquire

Acquire

Acquire

ORSEN secured long-term partnerships with six Ligue 2 clubs, strategically acquiring the necessary rights to enable the execution of impactful digital marketing campaigns, by maximising brand visibility and expanding audience reach.

ORSEN secured long-term partnerships with six Ligue 2 clubs, strategically acquiring the necessary rights to enable the execution of impactful digital marketing campaigns, by maximising brand visibility and expanding audience reach.

ORSEN secured long-term partnerships with six Ligue 2 clubs, strategically acquiring the necessary rights to enable the execution of impactful digital marketing campaigns, by maximising brand visibility and expanding audience reach.

Optimise

Optimise

Optimise

ORSEN provided Betsson France with a comprehensive sponsorship rights management service, encompassing strategic planning and development, content production, sponsorship asset design and management, on-site and off-site activation planning and delivery. This holistic approach ensured that Betsson France's sponsorships were leveraged effectively to achieve their marketing goals.

ORSEN provided Betsson France with a comprehensive sponsorship rights management service, encompassing strategic planning and development, content production, sponsorship asset design and management, on-site and off-site activation planning and delivery. This holistic approach ensured that Betsson France's sponsorships were leveraged effectively to achieve their marketing goals.

ORSEN provided Betsson France with a comprehensive sponsorship rights management service, encompassing strategic planning and development, content production, sponsorship asset design and management, on-site and off-site activation planning and delivery. This holistic approach ensured that Betsson France's sponsorships were leveraged effectively to achieve their marketing goals.