Casino Secret X AS Monaco & PAOK FC

Casino Secret X AS Monaco & PAOK FC

Casino Secret X AS Monaco & PAOK FC

Challenge

Challenge

Challenge

Raise Casino Secret’s brand awareness and customer acquisition in Japan through utilising Japanese sports stars and sports IP.

Raise Casino Secret’s brand awareness and customer acquisition in Japan through utilising Japanese sports stars and sports IP.

Raise Casino Secret’s brand awareness and customer acquisition in Japan through utilising Japanese sports stars and sports IP.

Result

Result

Result

Engagement increased by 300% on Casino Secret's social media content and significantly increased brand notoriety in the gaming industry in Japan.

Engagement increased by 300% on Casino Secret's social media content and significantly increased brand notoriety in the gaming industry in Japan.

Engagement increased by 300% on Casino Secret's social media content and significantly increased brand notoriety in the gaming industry in Japan.

Advise

Advise

Advise

Japan is a challenging market due to local legislation preventing Japanese nationals from promoting casino gaming brands. ORSEN identified regional partnerships with European sports clubs with Japanese players as a cost effective and impactful marketing opportunity for Casino Secret.

Japan is a challenging market due to local legislation preventing Japanese nationals from promoting casino gaming brands. ORSEN identified regional partnerships with European sports clubs with Japanese players as a cost effective and impactful marketing opportunity for Casino Secret.

Japan is a challenging market due to local legislation preventing Japanese nationals from promoting casino gaming brands. ORSEN identified regional partnerships with European sports clubs with Japanese players as a cost effective and impactful marketing opportunity for Casino Secret.

Acquire

Acquire

Acquire

ORSEN negotiated first-of-its-kind Japan regional partnerships with PAOK FC (Shinji Kagawa) and AS Monaco (Takumi Minamino) and secured partnership rights that enabled Casino Secret to reach, engage and reward new and existing Japanese customers.

ORSEN negotiated first-of-its-kind Japan regional partnerships with PAOK FC (Shinji Kagawa) and AS Monaco (Takumi Minamino) and secured partnership rights that enabled Casino Secret to reach, engage and reward new and existing Japanese customers.

ORSEN negotiated first-of-its-kind Japan regional partnerships with PAOK FC (Shinji Kagawa) and AS Monaco (Takumi Minamino) and secured partnership rights that enabled Casino Secret to reach, engage and reward new and existing Japanese customers.

Optimise

Optimise

Optimise

ORSEN provide Casino Secret with a full sponsorship rights management service, including strategic planning and development, content production and distribution, sponsorship asset design and management, ticket and hospitality management, on-site and off-site event delivery.

ORSEN provide Casino Secret with a full sponsorship rights management service, including strategic planning and development, content production and distribution, sponsorship asset design and management, ticket and hospitality management, on-site and off-site event delivery.

ORSEN provide Casino Secret with a full sponsorship rights management service, including strategic planning and development, content production and distribution, sponsorship asset design and management, ticket and hospitality management, on-site and off-site event delivery.