Fracht Group X Inter Miami CF

Fracht Group X Inter Miami CF

Fracht Group X Inter Miami CF

Challenge

Challenge

Challenge

Fracht Group, a leading provider of global logistics services were seeking a marketing platform to be the center point of a brand re-launch across all international territories. In addition to marketing requirements Fracht Group were looking to partner with an organization with the same values and a core focus on promoting environmental and social initiatives to leave a lasting impact on the planet.

Fracht Group, a leading provider of global logistics services were seeking a marketing platform to be the center point of a brand re-launch across all international territories. In addition to marketing requirements Fracht Group were looking to partner with an organization with the same values and a core focus on promoting environmental and social initiatives to leave a lasting impact on the planet.

Fracht Group, a leading provider of global logistics services were seeking a marketing platform to be the center point of a brand re-launch across all international territories. In addition to marketing requirements Fracht Group were looking to partner with an organization with the same values and a core focus on promoting environmental and social initiatives to leave a lasting impact on the planet.

Result

Result

Result

Fracht Group’s global jersey sleeve partnership, commencing in July 2023 has already yielded exceptional global business and marketing results and has become the central marketing platform of Fracht’s worldwide activities. The team at ORSEN are working on initial impact reporting to demonstrate business and marketing ROI.

Fracht Group’s global jersey sleeve partnership, commencing in July 2023 has already yielded exceptional global business and marketing results and has become the central marketing platform of Fracht’s worldwide activities. The team at ORSEN are working on initial impact reporting to demonstrate business and marketing ROI.

Fracht Group’s global jersey sleeve partnership, commencing in July 2023 has already yielded exceptional global business and marketing results and has become the central marketing platform of Fracht’s worldwide activities. The team at ORSEN are working on initial impact reporting to demonstrate business and marketing ROI.

Advise

Advise

Advise

ORSEN identified Inter Miami CF as a platform to transform Fracht Group into a globally recognizable leading brand in the logistics services sector, to drive business and promote Fracht Group’s commitment to social and environmental sustainability initiatives.

ORSEN identified Inter Miami CF as a platform to transform Fracht Group into a globally recognizable leading brand in the logistics services sector, to drive business and promote Fracht Group’s commitment to social and environmental sustainability initiatives.

ORSEN identified Inter Miami CF as a platform to transform Fracht Group into a globally recognizable leading brand in the logistics services sector, to drive business and promote Fracht Group’s commitment to social and environmental sustainability initiatives.

Acquire

Acquire

Acquire

ORSEN successfully negotiated a multi-year jersey sleeve partnership with Inter Miami CF, customizing a rights package to meet the marketing and business objectives of Fracht Group domestically and internationally. ORSEN managed the full contract negotiation to ensure partnership implementation prior to the announcement of Lionel Messi to take advantage of Inter Miami CF’s unprecedented growth to become a true sports property.

ORSEN successfully negotiated a multi-year jersey sleeve partnership with Inter Miami CF, customizing a rights package to meet the marketing and business objectives of Fracht Group domestically and internationally. ORSEN managed the full contract negotiation to ensure partnership implementation prior to the announcement of Lionel Messi to take advantage of Inter Miami CF’s unprecedented growth to become a true sports property.

ORSEN successfully negotiated a multi-year jersey sleeve partnership with Inter Miami CF, customizing a rights package to meet the marketing and business objectives of Fracht Group domestically and internationally. ORSEN managed the full contract negotiation to ensure partnership implementation prior to the announcement of Lionel Messi to take advantage of Inter Miami CF’s unprecedented growth to become a true sports property.

Optimise

Optimise

Optimise

ORSEN has expanded its business to integrate a dedicated team in Miami to manage all sponsorship rights management and implementation including announcement events, sponsorship asset design and implementation, commercial display and fan zone activations, content production and distribution, ticket hospitality and merchandise management. Our teams in Switzerland and London are building a long-term sponsorship optimization strategy, developing KPIs across all business, HR and marketing verticals to ensure that the sponsorship investment drives positive business impact in addition to brand marketing benefits.  

ORSEN has expanded its business to integrate a dedicated team in Miami to manage all sponsorship rights management and implementation including announcement events, sponsorship asset design and implementation, commercial display and fan zone activations, content production and distribution, ticket hospitality and merchandise management. Our teams in Switzerland and London are building a long-term sponsorship optimization strategy, developing KPIs across all business, HR and marketing verticals to ensure that the sponsorship investment drives positive business impact in addition to brand marketing benefits.  

ORSEN has expanded its business to integrate a dedicated team in Miami to manage all sponsorship rights management and implementation including announcement events, sponsorship asset design and implementation, commercial display and fan zone activations, content production and distribution, ticket hospitality and merchandise management. Our teams in Switzerland and London are building a long-term sponsorship optimization strategy, developing KPIs across all business, HR and marketing verticals to ensure that the sponsorship investment drives positive business impact in addition to brand marketing benefits.