Tour of Britain & Women's Tour
Tour of Britain & Women's Tour
Tour of Britain & Women's Tour
Challenge
Challenge
Challenge
The Tour of Britain and the Women’s Tour are well established as the UK’s premier cycling events. Following the adverse headwinds of the past 3 years, and being without a title sponsor since 2022 & 2020 (for the Tour of Britain and the Women’s Tour respectively), ORSEN have been tasked with the commercial revitalisation of the events through the development of meaningful brand partnerships.
The Tour of Britain and the Women’s Tour are well established as the UK’s premier cycling events. Following the adverse headwinds of the past 3 years, and being without a title sponsor since 2022 & 2020 (for the Tour of Britain and the Women’s Tour respectively), ORSEN have been tasked with the commercial revitalisation of the events through the development of meaningful brand partnerships.
The Tour of Britain and the Women’s Tour are well established as the UK’s premier cycling events. Following the adverse headwinds of the past 3 years, and being without a title sponsor since 2022 & 2020 (for the Tour of Britain and the Women’s Tour respectively), ORSEN have been tasked with the commercial revitalisation of the events through the development of meaningful brand partnerships.
Result
Result
Result
ORSEN have rejuvenated The Tours’ partnership/sponsorship sales materials and have been facilitating high-level discussions with some of the UK’s leading brands. We shall continue to work alongside and support the British Cycling team in developing strong, long-term brand partnerships.
ORSEN have rejuvenated The Tours’ partnership/sponsorship sales materials and have been facilitating high-level discussions with some of the UK’s leading brands. We shall continue to work alongside and support the British Cycling team in developing strong, long-term brand partnerships.
ORSEN have rejuvenated The Tours’ partnership/sponsorship sales materials and have been facilitating high-level discussions with some of the UK’s leading brands. We shall continue to work alongside and support the British Cycling team in developing strong, long-term brand partnerships.
Advise
Advise
Advise
Developed a new sponsorship structure and strategy that highlights The Tours unique partnership proposition which delivers the fundamentals of a modern-day sponsorship: a market leading property, community initiatives, promotion of health and active lifestyle, environmental sustainability, direct to consumer engagement, and gender equality.
Developed a new sponsorship structure and strategy that highlights The Tours unique partnership proposition which delivers the fundamentals of a modern-day sponsorship: a market leading property, community initiatives, promotion of health and active lifestyle, environmental sustainability, direct to consumer engagement, and gender equality.
Developed a new sponsorship structure and strategy that highlights The Tours unique partnership proposition which delivers the fundamentals of a modern-day sponsorship: a market leading property, community initiatives, promotion of health and active lifestyle, environmental sustainability, direct to consumer engagement, and gender equality.
Acquire
Acquire
Acquire
ORSEN have engaged with a number of leading UK brands, please watch this space for upcoming partnership announcements!
ORSEN have engaged with a number of leading UK brands, please watch this space for upcoming partnership announcements!
ORSEN have engaged with a number of leading UK brands, please watch this space for upcoming partnership announcements!
