YouHodler X Torino FC

YouHodler X Torino FC

YouHodler X Torino FC

Challenge

Challenge

Challenge

YouHodler was entering the Italian market and wanted to grow brand awareness to support adoption of their digital wallet and crypto exchange platform.

YouHodler was entering the Italian market and wanted to grow brand awareness to support adoption of their digital wallet and crypto exchange platform.

YouHodler was entering the Italian market and wanted to grow brand awareness to support adoption of their digital wallet and crypto exchange platform.

Result

Result

Result

Negotiated and managed a category-exclusive partnership with Torino FC, which has delivered an audience reach of +30 million and brand media value of +€1.2 million.

Negotiated and managed a category-exclusive partnership with Torino FC, which has delivered an audience reach of +30 million and brand media value of +€1.2 million.

Negotiated and managed a category-exclusive partnership with Torino FC, which has delivered an audience reach of +30 million and brand media value of +€1.2 million.

Advise

Advise

Advise

Advised YouHodler to utilise the reach of football to create brand recognition and cut through in a cluttered environment. Developed a sponsorship strategy focussing on product education and rewarding fans through money-can’t-buy experiences to drive adoption and retention of YouHodler digital assets.

Advised YouHodler to utilise the reach of football to create brand recognition and cut through in a cluttered environment. Developed a sponsorship strategy focussing on product education and rewarding fans through money-can’t-buy experiences to drive adoption and retention of YouHodler digital assets.

Advised YouHodler to utilise the reach of football to create brand recognition and cut through in a cluttered environment. Developed a sponsorship strategy focussing on product education and rewarding fans through money-can’t-buy experiences to drive adoption and retention of YouHodler digital assets.

Acquire

Acquire

Acquire

Negotiated partnership rights with Torino FC that focussed on brand exposure and unique experiences to reward fans.

Negotiated partnership rights with Torino FC that focussed on brand exposure and unique experiences to reward fans.

Negotiated partnership rights with Torino FC that focussed on brand exposure and unique experiences to reward fans.

Optimise

Optimise

Optimise

ORSEN provide YouHodler with a full sponsorship rights management service, including strategy planning and development, content production and distribution, sponsorship asset design and management, ticket and hospitality management, on-site and off-site event delivery.

ORSEN provide YouHodler with a full sponsorship rights management service, including strategy planning and development, content production and distribution, sponsorship asset design and management, ticket and hospitality management, on-site and off-site event delivery.

ORSEN provide YouHodler with a full sponsorship rights management service, including strategy planning and development, content production and distribution, sponsorship asset design and management, ticket and hospitality management, on-site and off-site event delivery.